Ethan leads all search strategy. He builds keyword systems grounded in buyer intent — not vanity traffic — and manages technical audits, content planning, and ranking execution across global markets including the US, India, and Europe. Every keyword target is validated with real search data before a single article gets written.

Karen builds and optimises independent websites on Shopify and WordPress — from zero to live, or from slow and broken to fast and converting. She handles site architecture, page speed, WooCommerce setup, and on-page structure so every site is ready for both buyers and search engines from day one.

Reva is the bridge between your business needs and our execution. She handles onboarding, requirement scoping, monthly reporting, and after-sales support — making sure every deliverable matches what you actually need, not just what was written in a brief. When something needs adjusting, Reva catches it first.